Tuesday, September 25, 2012

WMS and KISS to "Rock and Roll All Nite" at G2E® with Premiere of New KISS™ Slot Game

WMS and KISS to "Rock and Roll All Nite" at G2E® with Premiere of New KISS™ Slot Game
- High Energy Participation Game to Deliver a Party Every Day on Casino Slot Floors -
- Kiss Co-Founders Paul Stanley and Gene Simmons to Introduce this Rocking New Gaming Floor Experience on Tuesday, October 2 nd with WMS Booth Appearance -
DailyFinance.com

WAUKEGAN, Ill. & LAS VEGAS--(BUSINESS WIRE)-- A rock and roll experience like none other is set to take over the gaming industry's largest trade show with the debut of the new KISS slot game from WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYS: WMS) , at the twelfth annual Global Gaming Expo (G2E), October 2-4 at the Sands Expo and Convention Center in Las Vegas. In conjunction with the introduction of the new game, legendary original KISS band members Paul Stanley and Gene Simmons will be on hand to meet and greet fans in support of this rockin' new game at the WMS booth (#1118) on Tuesday, October 2 from 10:00 a.m. until Noon PT.

Featuring the music made famous by one of the world's most recognized and successful rock bands, the new KISS slot game offers players unique features for multi-array games, as players can be awarded one, two or three bonus video reel sets on any spin, each enhanced with WILD symbols added to the reels or the low-credit symbols removed. Additionally, when three or more bonus symbols appear on the reels, players will be awarded a Backstage Pass. Players then can choose from one of three passes that may award the Rock n' Records free spin bonus, Band Prize Top Box Bonus or the KISSAlive! Bonus with its exciting new interpretation on picking bonuses set to a soundtrack that's "Hotter than Hell" on WMS' Sensory Immersion platform with the near-concert-like surround sound. The KISS slots are sure to transform casino slot floors into party mode 'round-the-clock with "Rock and Roll All Nite and Party Every Day."

With game elements that feature the band member personas of the "Starchild," "Demon," "Spaceman" and "Catman," players will keep coming back for exciting bonus rounds and music from the band that's been awarded 28 gold albums, the most of any American rock band.

Paul Stanley and Gene Simmons, co-founders of KISS, noted, "We've spent 40 years bringing our spectacle music and the KISS experience to life on stages around the world. We're blown away by this new cutting edge slot game. WMS has done an incredible job of capturing the energy of KISS and bringing our classic rock to life on the casino floor."

Rob Bone, Senior Vice President, North American Sales and Marketing for WMS, said, "KISS is a unique and legendary band that has entertained fans around the world since 1973; and our game designers have brought the distinctive music and energetic appeal of this iconic band to life in a new slot experience that is sure to engage and entertain players everywhere. Everything that makes KISS one of the most well-known bands of all time is featured in this game, from their distinct look and original album artwork, to their chart-topping hits. We know that bringing a player popular brand like KISS to life creates some big platform shoes to fill, but I'm confident we've succeeded. And, with Gene and Paul at G2E to help kick off this exciting new product, it doesn't get any better."

See the rocking new KISS slot game along with more than 100 other new products that demonstrate WMS' commitment to "Engaging Players. Delivering Results™." on display at G2E 2012 (booth #1118).
The deal was brokered by Live Nation Merchandise, KISS's exclusive Worldwide licensing agent.

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